User Acquisition Lead, Mobile

Job Overview

The ZBD app lets users jump into a universe of games and apps, connect with friends and earn Bitcoin while having fun. ZBD also empowers developers to embed bitcoin payments into video games and applications, such as podcasting and music streaming. ZBD’s unique proposition enables these partner developers to better monetize their games and apps by allowing users to receive micro-rewards for actions taken in the game or app. ZBD provides this functionality by leveraging the Bitcoin blockchain and Lightning Network protocol.

We’re looking for a Mobile User Acquisition Lead to play a pivotal role in designing and optimizing our digital media strategies to drive new user growth. The ideal candidate is self-motivated, ambitious and passionate about marketing and digital media innovation.

ZBD is a fully remote company. We welcome talented candidate in the US, South American, African or EU time zones.

Key Responsibilities

• Develop and execute campaign strategies and paid media plans to drive user acquisition
• Own campaigns end-to-end across priority global markets, inclusive of targeting and segmentation, campaign planning & execution, optimization and reporting
• Establish channel/campaign KPIs and ensure programs deliver on targets. Identify campaign-level and overarching opportunities to improve or scale performance, continuously optimizing campaigns to meet and exceed goals
• Establish processes to strategize, test, and evaluate creatives, and work with both internal and external creative teams to improve campaign performance
• Continually test new audiences and creative messages to maximize results
• Collaborate with Brand and Product teams to actively contribute to the evolution of team processes and workflow
• Explore and prioritize new opportunities and strategies that could assist with scaling our mobile acquisition and growth efforts

Skills, Knowledge, and Expertise

• 3-4+ years hands on experience with media planning, with an emphasis on digital platforms – Google (incl. search and YouTube), Offerwalls and Programmatics
• Analytical mindset with an understanding of the entire media planning process and a strong understanding of the mobile app ecosystem
• Ability to multitask and manage multiple projects at once in a fast-paced environment. We value a growth mindset and offer a lot of independence in shaping your work and projects
• Excellent communication and teamwork skills, and the ability to work collaboratively in a remote setting

Bonus

• Experience in the gaming or rewards industry
• Experience leading user acquisition for mobile apps

About ZBD

We power real economies in virtual worlds. With ZBD, gaming becomes a meaningful economic activity and game devs get a new playground for weaving money into the worlds they create.