Growth Marketing Manager, Digital

Job Overview

The ZBD app lets users jump into a universe of games and apps, connect with friends and earn Bitcoin while having fun. ZBD also empowers developers to embed bitcoin payments into video games and applications, such as podcasting and music streaming. ZBD’s unique proposition enables these partner developers to better monetize their games and apps by allowing users to receive micro-rewards for actions taken in the game or app. ZBD provides this functionality by leveraging the Bitcoin blockchain and Lightning Network protocol.

We’re looking for an experienced Growth Marketing Manager to play a pivotal role in designing and optimizing our digital marketing strategies to drive new user growth. The ideal candidate has a strong knowledge of paid user acquisition, is self-motivated, ambitious and passionate about marketing and digital media innovation.

ZBD is a fully remote company. We welcome talented candidate in the US, South American, African or EU time zones.

Key Responsibilities

• Develop and execute multi-channel marketing campaigns and paid media plans to drive user acquisition
• Establish channel/campaign KPIs and ensure programs deliver on targets. Identify campaign-level and overarching opportunities to improve or scale performance, continuously optimizing campaigns to meet and exceed goals
• Establish processes, strategize, test, and evaluate creatives, and work with both internal and external creative teams to improve campaign performance
• Research and lead the implementation of additional marketing channels and methods. Stay aware of general industry trends, competitor activities and market dynamics to identify opportunities
• Drive best-practice SEO strategy and execution across channels in collaboration with content, product, and development teams.
• Utilize analytics platforms to monitor campaign performance, user behavior, and conversion rates. Leverage data and analytics to inform decision-making and adjust marketing strategies to improve overall effectiveness and ROI.
• Manage and maintain marketing communication and placements within the ZBD ecosystem
• Manage and maintain our App Store and Google Play presence including research, updates, optimization and testing

Skills, Knowledge, and Expertise

• 3-4+ years hands on experience with growth team or growth-oriented marketing programs
• Experience running UA campaigns, with an emphasis on digital platforms – Google (incl. search and YouTube), Offerwalls and Programmatics.
• Analytical mindset with an understanding of the entire digital marketing process and a strong understanding of the mobile app ecosystem
• Ability to multitask and manage multiple projects at once in a fast-paced environment. We value a growth mindset and offer a lot of independence in shaping your work and projects.
• Excellent communication and teamwork skills, and the ability to work collaboratively in a remote setting

About ZBD

We power real economies in virtual worlds. With ZBD, gaming becomes a meaningful economic activity and game devs get a new playground for weaving money into the worlds they create.