Sr Product Manager, Acquisition
Building the Future of Crypto
Our Krakenites are a world-class team with crypto conviction, united by our desire to discover and unlock the potential of crypto and blockchain technology.
What makes us different?
Kraken is a mission-focused company rooted in crypto values. As a Krakenite, you’ll join us on our mission to accelerate the global adoption of crypto, so that everyone can achieve financial freedom and inclusion. For over a decade, Kraken’s focus on our mission and crypto ethos has attracted many of the most talented crypto experts in the world.
Before you apply, please read the Kraken Culture page to learn more about our internal culture, values, and mission. We also expect candidates to familiarize themselves with the Kraken app. Learn how to create a Kraken account here.
As a fully remote company, we have Krakenites in 70+ countries who speak over 50 languages. Krakenites are industry pioneers who develop premium crypto products for experienced traders, institutions, and newcomers to the space. Kraken is committed to industry-leading security, crypto education, and world-class client support through our products like Kraken Pro, Kraken NFT, and Kraken Futures.
Become a Krakenite and build the future of crypto!
Proof of Work
The Team
Kraken’s Acquisition team is responsible for helping us drive step-change client growth by expanding our top of funnel and increasing potential client’s intent to sign up for Kraken. If you are passionate about driving growth and working closely with our marketing team to bring more people into the exciting world of crypto with Kraken, then you’re in the right place.
The Opportunity
- Design and execute a strategy for how to increase Kraken’s top of funnel reach in new and innovative ways – widgets, bots, social sharing, we’re here for it.
- Build a best-in-class referral program leveraging our existing client advocates, affiliate partners, and more.
- Lead cross-functional collaboration: Work hand-in-hand, seamlessly with marketing and our product teams across business units to continuously deliver thoughtfully integrated channels to expand awareness.
- Stay up-to-date with industry trends and best practices in product acquisition and marketing.
Skills You Should HODL
- Minimum 7+ years of product management experience ideally with experience working in growth teams focused on the top of the funnel
- Demonstrated experience in managing and iterating on referral programs at scale
- Experience in data gathering, quantitative analysis, and the ability to translate these into actionable strategies.
- Love for AB testing and experimentation
- Proactive mindset, always looking for innovative, yet simple solutions to complex problems.
- Strong interpersonal skills with experience in interacting and collaborating with diverse teams and stakeholders.
- Strong organizational abilities with the skill to juggle multiple priorities effectively.
- Deep understanding of project management principles and best practices.
- Passionate about the Crypto space