Senior Software Engineer, Frontend (Growth Insights)
Building the Future of Crypto
Our Krakenites are a world-class team with crypto conviction, united by our desire to discover and unlock the potential of crypto and blockchain technology.
What makes us different?
Kraken is a mission-focused company rooted in crypto values. As a Krakenite, you’ll join us on our mission to accelerate the global adoption of crypto, so that everyone can achieve financial freedom and inclusion. For over a decade, Kraken’s focus on our mission and crypto ethos has attracted many of the most talented crypto experts in the world.
Before you apply, please read the Kraken Culture page to learn more about our internal culture, values, and mission. We also expect candidates to familiarize themselves with the Kraken app. Learn how to create a Kraken account here.
As a fully remote company, we have Krakenites in 70+ countries who speak over 50 languages. Krakenites are industry pioneers who develop premium crypto products for experienced traders, institutions, and newcomers to the space. Kraken is committed to industry-leading security, crypto education, and world-class client support through our products like Kraken Pro, Desktop, Wallet, and Kraken Futures.
Become a Krakenite and build the future of crypto!
Proof of Work
The Team
The Growth Insights team is responsible for building a scalable, well-integrated, and governed analytics ecosystem that enables Kraken’s Growth and Platform teams to make data-driven decisions with confidence. Our mission is to ensure that marketing, product, and business analytics data is accurate, reliable, and actionable, allowing us to optimize attribution, performance tracking, and user interactions across our ecosystem.
We collaborate closely with Engineering, Product, Marketing, and Data teams to audit, enhance, and streamline event tracking, improve attribution accuracy, and optimize our MarTech stack. Our work ensures that analytics tracking is transparent, maintainable, and aligned with best practices, while enabling other teams to confidently make data-driven improvements to Kraken’s user experience.
As a Frontend Engineer on the Growth Insights team, you will be the driving force behind our analytics tracking, attribution models, and event data governance. You will play a key role in optimizing how data flows through our extensive MarTech infrastructure, ensuring we capture, process, and report on key user interactions, marketing performance, and A/B tests with accuracy and reliability.
The Opportunity
- Develop and maintain shared libraries and best practices for event tracking across multiple codebases, ensuring consistency, reducing duplication, and enabling high-quality data collection across Kraken’s frontend platforms
- Ensure data quality and consistency by building robust validation, monitoring, and alerting systems that detect and prevent data issues proactively
- Document and evangelize best practices for analytics implementation, creating a clear and accessible knowledge base for engineers and analysts
- Collaborate with Data Engineering and Analytics to ensure event data is aligned with our source of truth and supports reliable decision-making
- Continuously optimize our MarTech stack, evaluating and integrating tools that enhance tracking, attribution, and customer insights
- Improve event and attribution modeling, enabling more accurate insights into user journeys, marketing performance, and product engagement
- Map and refine event data flows to reduce redundancy and improve efficiency, transparency, and cost-effectiveness across our analytics architecture
- Support experimentation infrastructure, helping teams design and implement A/B testing frameworks as needed
Skills You Should HODL
- 5+ years of experience in frontend development with strong expertise in React.js (web or React Native) and TypeScript
- Deep understanding of web and mobile tracking technologies and analytics platforms, such as Google Tag Manager, Google Analytics, Segment, Mixpanel, and AppsFlyer
- Proven ability to audit, troubleshoot, and resolve data discrepancies in complex tracking systems
- Experience working across multiple teams and codebases to implement consistent tracking strategies
- Strong communication and collaboration skills, with the ability to align engineering, marketing, and analytics on tracking best practices
Nice to Haves
- Hands-on experience with frontend testing frameworks and modern build pipelines
- Experience with large-scale data tracking and analytics infrastructure is a plus
- Knowledge of marketing automation solutions and advertising network integrations
- Familiarity with A/B testing solutions and experimentation methodologies
- Understanding of cryptocurrency, blockchain technology, and decentralized applications