Head of KOL, Kraken Pro
Building the Future of Crypto
Our Krakenites are a world-class team with crypto conviction, united by our desire to discover and unlock the potential of crypto and blockchain technology.
What makes us different?
Kraken is a mission-focused company rooted in crypto values. As a Krakenite, you’ll join us on our mission to accelerate the global adoption of crypto, so that everyone can achieve financial freedom and inclusion. For over a decade, Kraken’s focus on our mission and crypto ethos has attracted many of the most talented crypto experts in the world.
Before you apply, please read the Kraken Culture page to learn more about our internal culture, values, and mission. We also expect candidates to familiarize themselves with the Kraken app. Learn how to create a Kraken account here.
As a fully remote company, we have Krakenites in 70+ countries who speak over 50 languages. Krakenites are industry pioneers who develop premium crypto products for experienced traders, institutions, and newcomers to the space. Kraken is committed to industry-leading security, crypto education, and world-class client support through our products like Kraken Pro, Desktop, Wallet, and Kraken Futures.
Become a Krakenite and build the future of crypto!
The Team
Founded in 2011, Kraken is one of the world’s longest-standing crypto platforms, trusted by over 10 million individuals and institutions across the globe. It offers spot trading, margin, futures, staking, and OTC services, with products built for both individual investors and institutional clients.
We seek an experienced leader, native to crypto and with significant experience in KOL business development and team management to lead our global affiliate program.
The Opportunity
- Build out and lead Kraken’s global KOL strategy and execution, including managing a BD team focused regionally.
- Scale processes to source, contract, and manage KOLs. This will include technology, agency relationships, and commercial planning.
- Ensure compliance with financial influencer laws around the world with the appropriate disclaimers, content monitoring, and compensation terms.
- Enable the KOL BD team to negotiate deals that are attractive in a competitive KOL space and deliver strong ROI to Kraken.
- Attract top KOLs across a variety of categories including futures, margin trading, spot trading, and prop trading.
- Develop scalable strategies that arm KOLs with positioning and messaging that highlight Kraken Pro’s differentiators.
- Identify opportunities to develop local-first ideas with KOL partners that generate attention, are persuasive vs competitors, and drive a strong CTA.
- Define and evolve global program benefits for KOLs to deepen engagement and drive feedback loops that help scale affiliate marketing.
- Measure results of KOL partnerships; adjust strategy and deal structures.
What You Bring
- 5+ years in the crypto space, with experience building out a KOL program
- Significant experience with crypto KOLs, especially traders
- A proven track record in growing new users in a highly competitive and regulated environment.
- Experience working with partners in regions all over the world
- Advanced crypto knowledge including how crypto products work, crypto revenue models, and crypto players in different regions.
- Existing relationships with crypto and adjacent industry influencers. Candidate expected to bring a strong network.
- Experience with software to manage KOLs across a deal’s lifecycle and scaling processes to handle hundreds of KOLs
- Experience across a large product suite, with an eye for leveraging different KOLs to promote multiple topics and products
- Strong experience in marketing analytics, including how to measure partnership success
- We will strongly assess creative thinking; we are looking for people that have growth ideas grounded in logic and data, while being capable of supporting their ideas and persuading others to enact them