Head of Growth, Margin Trading
Building the Future of Crypto
Our Krakenites are a world-class team with crypto conviction, united by our desire to discover and unlock the potential of crypto and blockchain technology.
What makes us different?
Kraken is a mission-focused company rooted in crypto values. As a Krakenite, you’ll join us on our mission to accelerate the global adoption of crypto, so that everyone can achieve financial freedom and inclusion. For over a decade, Kraken’s focus on our mission and crypto ethos has attracted many of the most talented crypto experts in the world.
Before you apply, please read the Kraken Culture page to learn more about our internal culture, values, and mission. We also expect candidates to familiarize themselves with the Kraken app. Learn how to create a Kraken account here.
As a fully remote company, we have Krakenites in 70+ countries who speak over 50 languages. Krakenites are industry pioneers who develop premium crypto products for experienced traders, institutions, and newcomers to the space. Kraken is committed to industry-leading security, crypto education, and world-class client support through our products like Kraken Pro, Desktop, Wallet, and Kraken Futures.
Become a Krakenite and build the future of crypto!
The Team
Founded in 2011, Kraken is one of the world’s longest-standing crypto platforms, trusted by over 10 million individuals and institutions across the globe. It offers spot trading, margin, futures, staking, and OTC services, with products built for both individual investors and institutional clients.
The Opportunity
- Own growth for margin trading on Kraken Pro, Kraken’s highest single revenue-generating product feature, with CEO-level ownership of the business area
- Build and execute the strategy to acquire high-net-worth individual (HNWI) traders, including winning them from competing platforms
- Partner closely with the VIP team to shape how high-value traders are sourced, onboarded, and activated
- Mobilize performance marketing, organic, creative design, and other internal teams to drive margin growth, as a senior individual contributor without direct reports
- Define positioning, messaging, and offers for margin trading that resonate with sophisticated, high-volume traders
- Set growth targets and own the funnel from lead to funded account to active margin trader
- Run fast experiments across channels, programs, and incentives, and scale what works
- Bring trader insights back to Product to shape the margin roadmap
What You Bring
- 4+ years in growth, product marketing, or VIP/high-value customer acquisition
- Proven track record of acquiring high-net-worth traders or players in crypto, trading, or gaming and gambling
- Experience winning customers away from competitors and converting them into long-term, high-value users
- Ability to lead cross-functional teams without formal authority and drive measurable outcomes
- Strong grasp of leveraged and margin trading, and of how high-volume traders make decisions
- Data-driven approach: owns funnel metrics, revenue impact, and ROI on acquisition spend
- High agency and scrappiness: takes full ownership, moves fast, and delivers without waiting for ideal conditions
- Clear communicator who builds alignment across marketing, VIP, product, and leadership
Nice to Haves
- Existing network among HNW traders, market makers, or VIP communities
- Experience building VIP or whale acquisition programs from scratch
- Background in regulated financial products or iGaming with strict compliance requirements