Director, Paid Marketing

Building the Future of Crypto

Our Krakenites are a world-class team with crypto conviction, united by our desire to discover and unlock the potential of crypto and blockchain technology.

What makes us different?

Kraken is a mission-focused company rooted in crypto values. As a Krakenite, you’ll join us on our mission to accelerate the global adoption of crypto, so that everyone can achieve financial freedom and inclusion. For over a decade, Kraken’s focus on our mission and crypto ethos has attracted many of the most talented crypto experts in the world.

Before you apply, please read the Kraken Culture page to learn more about our internal culture, values, and mission. We also expect candidates to familiarize themselves with the Kraken app. Learn how to create a Kraken account here.

As a fully remote company, we have Krakenites in 70+ countries who speak over 50 languages. Krakenites are industry pioneers who develop premium crypto products for experienced traders, institutions, and newcomers to the space. Kraken is committed to industry-leading security, crypto education, and world-class client support through our products like Kraken Pro, Desktop, Wallet, and Kraken Futures.

Become a Krakenite and build the future of crypto!

The Team

Founded in 2011, Kraken is one of the world’s longest-standing crypto platforms, trusted by over 10 million individuals and institutions across the globe. It offers spot trading, margin, futures, staking, and OTC services, with products built for both individual investors and institutional clients.

The Opportunity

• Own Kraken Consumer’s global paid acquisition strategy across Paid Search, Paid Social, App Acquisition, Display, Video, Affiliates, KOLs and other measurable growth channels.
• Manage acquisition budgets and capital allocation, optimising investment based on CAC, cohort quality, payback, incrementality and long-term customer value.
• Develop acquisition strategies for Kraken’s highest-value customer segments, translating customer insights into targeting, creative, messaging and channel strategy.
• Build a world-class experimentation culture across creative, audience targeting, landing pages, onboarding and full-funnel conversion optimisation.
• Partner closely with Product, Lifecycle, CRM, Data, Finance and Marketing to optimise the customer journey from first touch through activation, engagement and retention.
• Establish robust measurement frameworks, combining attribution, incrementality testing, cohort analysis and experimentation to inform investment decisions.
• Lead and develop the Performance Marketing and Affiliate/KOL teams, building scalable operating rhythms, agency partnerships and best-in-class execution.
• Drive a culture of continuous optimisation through regular business reviews, using performance data, customer insights and experimentation to identify opportunities to scale, improve or stop investments.
• Help shape the future of Kraken Consumer growth by identifying new acquisition channels, technologies and opportunities to accelerate global customer growth.

What You Bring

• 8+ years of experience leading multi-channel performance marketing in a high-growth consumer technology, fintech or crypto business.
• Proven success managing large-scale acquisition programmes across web and mobile, including Google, Meta, Apple Search Ads and other paid media channels.
• Deep understanding of acquisition economics, including CAC, LTV, cohort analysis, incrementality, attribution and payback modelling.
• Experience managing affiliate, creator, influencer or KOL partnerships alongside traditional paid acquisition channels.
• Strong analytical skills with the ability to make commercial decisions using experimentation, attribution models and customer data.
• Experience improving conversion across the full customer journey, including creative, landing pages, onboarding and lifecycle marketing.
• Proven people leader with experience building, coaching and developing high-performing marketing teams while managing external agencies and partners.
• Excellent cross-functional collaboration skills, with experience partnering closely with Product, Data, Finance, Creative, Legal and Compliance teams.
• Comfortable operating in fast-paced, highly regulated industries where balancing growth, customer trust and compliance is essential.

Nice to Haves

• Hands-on experience with MMM, geo testing, or other ways to measure harder-to-attribute investment.
• Working fluency with SQL, cohort modeling, forecasting, or equivalent analytical tools.
• Experience building an in-house growth creative or landing-page testing capability.
• Crypto or fintech experience.