Community Lead, Kraken Pro

Building the Future of Crypto

Our Krakenites are a world-class team with crypto conviction, united by our desire to discover and unlock the potential of crypto and blockchain technology.

What makes us different?

Kraken is a mission-focused company rooted in crypto values. As a Krakenite, you’ll join us on our mission to accelerate the global adoption of crypto, so that everyone can achieve financial freedom and inclusion. For over a decade, Kraken’s focus on our mission and crypto ethos has attracted many of the most talented crypto experts in the world.

Before you apply, please read the Kraken Culture page to learn more about our internal culture, values, and mission. We also expect candidates to familiarize themselves with the Kraken app. Learn how to create a Kraken account here.

As a fully remote company, we have Krakenites in 70+ countries who speak over 50 languages. Krakenites are industry pioneers who develop premium crypto products for experienced traders, institutions, and newcomers to the space. Kraken is committed to industry-leading security, crypto education, and world-class client support through our products like Kraken Pro, Desktop, Wallet, and Kraken Futures.

Become a Krakenite and build the future of crypto!

The Team

Founded in 2011, Kraken is one of the world’s longest-standing crypto platforms, trusted by over 10 million individuals and institutions across the globe. Offering spot trading, margin, futures, staking, and OTC services, with products built for both individual investors and institutional clients.

Kraken Pro is where serious traders work. Tight spreads, deep books, an API people actually build on. The people who use it are demanding, opinionated, and allergic to marketing.

We want someone who belongs in that room. Not a brand account with a person behind it, but a trader’s trader who happens to be very good at building community.

Come here to build and grow this Community for us.

The Opportunity

• Live in the trenches. Discord, Telegram, X, TradingView, Reddit, the group chats you’re already in at 3am. You’re not “monitoring channels”. You’re a participant, with standing.
• Be the fastest voice in the room. When a chain halts, a listing drops, or the market goes vertical, you’re posting before the screenshots start circulating. Speed with accuracy, not vibes.
• Build the inner circle. Stand up an ambassador and power-user program: the market makers, quant desks, and high-volume traders who’ll tell you the truth about the product. Give them a reason to stay loud.
• Run the room in public. AMAs, live trading sessions, feature launches, competitions, post-mortems when we get something wrong. Own the format, don’t just attend it.
• Close the loop with Product. You’ll be the first to hear that the order entry flow is broken. Your job is to get it to the PM with receipts, then go back and tell the community what happened.
• Write things people screenshot. Threads on microstructure, teardowns of new features, release notes that don’t read like release notes.
• Prove it worked. Sentiment, share of voice, community-sourced signups, retention of the accounts that matter. You bring the numbers to the table before anyone asks.

What You’ll Bring

• You trade. Actual positions, actual scars. You can hold a conversation about funding rates, maker/taker economics, slippage, and latency without reaching for a glossary.
• 3+ years running community or social for a product with a technical, skeptical audience. Crypto, fintech, gaming, or dev tools all count.
• You write fast and well. Short-form that lands, long-form that holds up under scrutiny from people smarter than the average follower.
• You have thick skin and good instincts. Crypto community management means getting yelled at with an audience watching. You de-escalate without going corporate and you know when to push back.
• You’ve built something from a standing start, not just maintained an existing account.
• You operate without a brief. Markets don’t wait for approval chains, and neither should you… because you know where the line is and you don’t need a committee to find it.
• You’re comfortable with the ambiguity of a company that ships constantly and reorganizes around opportunity.