C<span class="italic">o</span>ntact

Together Agency

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Lyle and TVP have a long-term relationship—one in which we were anticipating him to pull the trigger on building against his core strengths in communications. Leading the pre-seed round, TVP has supported early company building as he applied his uncanny ability to rapidly ship product and respond to customer-driven needs to build VIDA - a platform for monetizing human attention and reducing spam that fundamentally alters the nature of digital communication. 

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<p><span style="font-weight: 400;">Lyle, a visionary entrepreneur with an insatiable drive for innovation, has been at the forefront of software development and company building since his high school years. From crafting consumer apps with millions of loyal users to spearheading enterprise solutions that generated hundreds of millions in revenue, Lyle has been a driving force in the tech world for a very long time indeed.</span></p>
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<p><span style="font-weight: 400;">His passion for super smart tech led him to new waters in 2018 when he became convinced that Lightning&#8217;s instant settlement network would revolutionize every industry. And now, Lyle and his team of seasoned entrepreneurs at Vida are setting their sights on a giant: the global communications industry. Impressive, we know.</span></p>
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Lyle Pratt

VIDA provides an entire suite of tools and APIs that make it easy to protect and monetize communication with paid calls, texts, and streams. Ultimately Vida’s vision is to create a new market for direct access to human time, attention, and content.