Performance Marketing Specialist
Who We Are
ZEBEDEE is a cutting-edge payments platform that is revolutionizing the way transactions are conducted within gaming and fintech industries. We provide user-friendly software development kits (SDKs) that enable seamless in-game/app commerce, leveraging globally interoperable digital value protocols. Our dual focus on gaming through our consumer-facing ZBD App and fintech with our suite of ZEBEDEE developer tools allows us to bridge the gap to the next frontier in payments. Our platform is poised to become the next-generation Stripe, Visa, or PayPal.
As a fully remote company, ZEBEDEE hires, retains, and develops top talent from around the world, regardless of their location. Every member of the ZEBEDEE team is expected to demonstrate the ability to work independently and excel in a remote work environment.
ZEBEDEE is looking for a skilled and results-oriented Performance Marketing Specialist to join our growing team and work closely with the Senior Marketing Manager. In this position, you’ll be responsible for developing and implementing data-driven performance marketing strategies with the primary goals of enhancing user acquisition, engagement, and revenue. As an expert in this field, you will also have a strong focus on operational skills, and demonstrate a deep understanding of data analytics.
- Develop and implement data-driven performance marketing strategies that align with the company’s goals and objectives. This includes identifying the most effective channels, targeting methods, and creative approaches
- Create and launch performance marketing campaigns across various channels, setting up targeting, bidding, and budgeting strategies
- Collaborate with designers, copywriters, and other marketing professionals to develop high-quality, engaging ad creatives, landing pages, and other marketing assets to drive conversions
- Continuously test and optimize ad creatives, landing pages, and conversion funnels to improve campaign performance and increase return on investment (ROI)
- Identify, analyze, and segment target audiences based on demographics, behaviors, interests, and other criteria to deliver personalized and relevant marketing messages
- Implement tracking and analytics tools to monitor campaign performance, measure key performance indicators (KPIs), and generate insights for data-driven decision-making
- Manage and allocate marketing budgets effectively to ensure maximum ROI and cost efficiency, including monitoring spend, adjusting bids, and reallocating budget based on campaign performance
- Work closely with cross-functional teams, such as product marketing, social media, and product, to ensure alignment between performance marketing efforts and broader company objectives
- Stay abreast of the latest trends, tools, and best practices in performance marketing and digital advertising, continuously learning and adapting to new platforms, technologies, and strategies to maintain a competitive edge in the industry
Skills, Knowledge and Expertise
- 3+ years of experience in performance marketing, preferably in the FinTech or gaming industry.
- Demonstrated experience managing successful campaigns across multiple channels.
- Strong understanding of marketing metrics, optimization techniques, and best practices.
- Extensive experience with ROAS campaigns.
- Expertise in analyzing and interpreting complex data sets to inform marketing strategies.
- Proficient in Google Ads, Facebook Ads Manager, and other major advertising platforms.
- Preferable to have SQL knowledge and experience working with Mixpanel, GA4, and Metabase.
- Strong data-driven knowledge and background.
- Ability to work in a fast-paced, dynamic environment with tight deadlines.
- Highly analytical and solution-focused mindset, with excellent problem-solving skills and attention to detail.
- Strong communication and collaboration skills.
- Understanding of Bitcoin, lightning payments, gaming, crypto & web 3 is a plus.
We power real economies in virtual worlds. With ZEBEDEE, gaming becomes a meaningful economic activity and game devs get a new playground for weaving money into the worlds they create.